The National Lottery is set to launch a new scratchcard game, ‘When It’s Gold Outside’, featuring a record top prize of £4 million. This marks a significant increase from previous offerings, doubling the maximum jackpot available. The game is strategically timed for the Christmas season, aiming to boost sales for retailers during a peak shopping period.
Priced at £10 per card, players will have 37 chances to win on each scratchcard, with four top-tier prizes available. This means that multiple players could potentially become millionaires, enhancing the excitement around the game. The design and prize structure are tailored to appeal to both gift buyers and those seeking personal treats.
Retailers will benefit from the game not only through sales but also via in-store prize distribution, which allows shop staff to award smaller prizes directly. This feature is expected to increase foot traffic and sales, providing an additional revenue stream for retailers during the festive season.
Allwyn, the operator behind the National Lottery, is promoting this new game across various marketing channels to maximise visibility. The launch is seen as a pilot programme aimed at supporting both retail partners and National Lottery Good Causes, making it a win-win for players and retailers alike.
Source: GB News
