As the summer heatwaves have led to a bumper crop of strawberries, farmers are urging supermarkets to continue sourcing British produce into the autumn. Robert Rendall, managing director of Boxford Farms, highlights that while strawberries typically peak in sweetness during June and July, the current crop remains abundant and of high quality. This push for local sourcing is crucial as it not only supports farmers but also reduces reliance on imports, which can be affected by global supply chain issues.
The National Farmers’ Union (NFU) has been advocating for supermarkets to maintain larger pack sizes for British strawberries, especially as forecasts indicate a significant increase in available fruit. This is particularly important given last year’s shortages that led to reduced pack sizes and reliance on imports. By supporting local growers, retailers can help ensure that quality British fruit doesn’t go to waste during the late season.
Moreover, the ongoing challenges posed by climate change, such as extreme heat and drought, are reshaping agricultural practices. Farmers like Rendall are adapting to these conditions, but they need the support of retailers to sustain their livelihoods. The NFU emphasizes that the UK currently grows a significant portion of its vegetables but only a small fraction of its fruit, making local sourcing even more vital.
As consumers become increasingly aware of the benefits of buying local, supermarkets have a unique opportunity to strengthen their ties with British farmers. By prioritizing British strawberries this autumn, retailers can not only support local economies but also contribute to a more sustainable food system, reducing the carbon footprint associated with imported produce.
Source: BBC News

