As companies rush to adopt artificial intelligence (AI), many are finding that their investments are not yielding the expected returns. KPMG France’s Mathieu Wallich-Petit highlights that while 95% of clients have a strong AI strategy, only 8% can measure a clear return on investment. This discrepancy suggests that businesses may be moving too quickly without fully integrating AI into their operations.
The challenge lies in the speed of technological advancement compared to the slower pace of adoption within companies. Wallich-Petit emphasizes the importance of not relying on a single AI model, advocating for a diverse approach to mitigate risks associated with geopolitical factors that could restrict access to certain technologies.
Moreover, the focus should shift towards upskilling employees, as successful AI integration is less about the technology itself and more about the people who use it. Companies need to embed AI into everyday processes, ensuring that workers are equipped to drive these changes effectively.
As businesses continue to increase their AI budgets, the emphasis on tangible results will become crucial. Leaders must prioritize governance and data management to transition from pilot projects to impactful AI applications, ultimately enhancing their competitive edge in the market.
Source: Euronews
