A new travel trend called “dusking” encourages individuals to step outside at sunset and appreciate the beauty of the evening sky. This practice, which promotes mindfulness and a connection with nature, is gaining popularity as people seek to escape the pressures of daily life. It originated in the Netherlands and parts of Africa, focusing on slowing down and enjoying the moment without distractions.
Recent research has identified the best global destinations for dusking, including Santorini, Bali, and the Amalfi Coast. These locations were ranked based on atmospheric quality and social media interest, highlighting the interplay between natural beauty and digital desirability. The findings suggest that dusking is not just about the sunset itself but also about the experience and environment surrounding it.
For UK travellers, this trend offers a new way to engage with travel, shifting the focus from busy itineraries to moments of reflection and relaxation. As more people embrace this concept, it could influence how travel experiences are marketed and enjoyed, prioritising wellness and serenity over traditional sightseeing.
Looking ahead, watch for how dusking might shape travel itineraries and tourism marketing strategies. As wellness tourism continues to grow, destinations may increasingly promote their dusking experiences to attract visitors seeking a more mindful approach to travel.
Sources
Euronews
