For years, Google Maps mispronounced Māori placenames, frustrating speakers of the language. Now, a collaboration with Te Taura Whiri i te Reo Māori has resulted in a New Zealand-accented voice that accurately pronounces these names. This change is significant for the normalisation of te reo Māori, as it supports learners and speakers alike in their language journey.
The project, which took years to develop, highlights the importance of technology in preserving and promoting Indigenous languages. With Māori being the second most spoken language in New Zealand, the correct pronunciation on a widely used platform like Google Maps can enhance cultural pride and awareness. The initiative follows a resurgence in Māori language interest, evidenced by increased class enrolments and the popularity of Māori music.
Google’s advancements in AI text-to-speech technology have made this project possible, allowing for a more accurate representation of Māori sounds. The collaboration involved public input to identify mispronounced names, leading to over 60,000 corrections submitted. This effort not only improves navigation but also fosters a deeper connection to Māori culture.
As other countries express interest in similar projects, New Zealand’s initiative could serve as a model for integrating Indigenous languages into modern technology. The correct pronunciation of placenames is a step towards greater recognition and respect for Māori heritage, ensuring that future generations can engage with their language more effectively.
Source: The Guardian
