At VivaTech 2026, leaders from L’Oréal and PwC shared vital strategies for personal and business longevity. They emphasised that both individuals and companies face inevitable challenges as they age, but proactive changes can enhance vitality and resilience. Delphine Viguier from L’Oréal highlighted the importance of adapting habits, such as using data-driven insights to innovate and avoid repeating past mistakes.
Pauline Adam-Kalfon from PwC stressed the need for businesses to eliminate outdated practices that no longer add value. She pointed out that only a small percentage of companies are effectively leveraging AI, which can significantly boost productivity and revenue when used strategically.
Both experts agreed that diversity in teams fosters creativity and adaptability, essential for navigating market changes. They underscored that personal health and organisational strength are intertwined, making them critical for competitive advantage.
The session concluded with practical demonstrations, showcasing L’Oréal’s innovative skincare technology and PwC’s AI fitness application, reinforcing the message that maintaining vitality is not just beneficial but necessary for success in today’s fast-paced environment.
Source: Euronews
